Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style.
Founded by Donna and Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, they have over 100 boutiques in Australia and New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle and Community.
With an unwavering commitment to quality and individuality, they create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.
Due to COVID-19 and in the best interests of their team and customers, they have temporarily closed their Australian and New Zealand stores until further notice.
Their website will continue to remain operational in both Australia and New Zealand. They encourage you to continue to visit them there 24/7 for styling advice, shopping at your convenience and a great read with their new digital magazine....
